A milestone season for the Oregon Symphony
Our first full return after COVID, the start of a new Music Director’s tenure, and the celebration of its 125th anniversary.
I served as Art Director and designer, creating a visual system to help mark the moment with clarity, cohesion, and care. From the overall identity to campaign materials, the goal was to reflect both the weight of the occasion and the excitement of a fresh start.
Photoshoot direction | Launch Collateral | Promotional Campaign
A photoshoot introducing David Danzmayr in his first season as Music Director. The imagery reflects his bold, contemporary approach to classical music with a warm, modern aesthetic.
Portraits by Nash Co. Photography | Concert Photography Jason Quigley
The lead brochure for our 2021/22 Season, designed specifically for our season subscribers. Featuring concert packages, subscription details, and anniversary highlights, the piece invites audiences into a vibrant new chapter.
Season Launch Campaign
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Social Support
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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OOH - Window Clings
Custom window clings were installed on neighboring buildings around the concert hall, creating a cohesive visual presence for the season launch.
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Email Campaign
Targeted to subscribers and recent concertgoers with custom messaging and visuals designed to boost engagement and drive season subscriptions.
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Direct Mail
A print mailer supported the season launch; highlighting concert packages, key performances, and subscription options — designed to reengage audiences and drive renewals.
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Offsite Media
A targeted digital ad campaign extended the season launch beyond owned channels, using display and video placements to build awareness and drive ticket sales.
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Opening Night
Donors received a special invitation to Opening Night, offering a premium concert experience.
More ways to enjoy your Oregon Symphony.
Supporting materials include a Single Ticket Brochure and CYO (Choose your Own) Brochure. Single ticket buyers and promoting our newly launched live-streaming packages.
