Memory Care
Creative Direction & Design: Allison Bagnell | Copy Writer: Pam Spence
Many Enlivant communities are home to those who suffer from Alzheimer's and other dementia-related diseases. Our care teams worked hard to develop specialized programing for those communities, eventually arriving at a compassionate and comprehensive foundation to roll out across our communities. It was important that we create a family of materials that would walk our consumers though the memory care process, explain our programming and help put families at ease knowing their loved ones would be well cared for. To achieve this I created simple symbols to represent our four components and boiled down the highlights of each to three brief bullet points. You'll see these symbols and bullets reoccurring though out the pieces - they help communicate our programing in a way that's easy for the sales teams to explain and the families to understand.
Memory Care Trifold brochure
Tri-fold Memory Care Wrapper
The wrapper unfolds and can be used as a general informational piece. For open house events, a community-specific invitation is inserted into the center (pictured top right)
Brand Awareness Ads
Memory Care Brand Guide
