The Enlivant 10K
Creative Direction & Design: Allison Bagnell
For 2018 Enlivant instituted a company-wide goal to reach 10,000 residents. 10,000 seniors to support, serve and enrich all across the nation. The marketing team was tasked with creating a slogan, developing a marketing plan and then rolling out the program to all of our Enlivant teams.
We settled on a marathon theme; running the Enlivant 10K in 2018. I developed a logo, tagline, tracker and website to support the campaign. I worked on pieces to support new move-in goals, and help educate about best-practices for early move-ins. We wrote and filmed some green screen announcement videos which we used to launch not only the program but our 10K website, where communities could go to check progress and see videos from communities around the country.
Logo developed for campaign
10k Website
This site includes our progress tracker, 1 minute videos submitted from communities to encourage and cheer on others, and a ‘10k Toolkit’ full of sales tips, tricks and advice.
10k Progress Updates
Weekly tracker updating teams on 10k progress. The path travels through states with Enlivant communities, and is available to download via the site.
Launch Video
To announce our 10k goal, we green-screened a video with some of our leadership. I scripted the video and completed all of the editing and animation.
Infographic detailing best sales practices
To support 10k efforts we released a 10k themed edition of our monthly Sales and Marketing newsletter
